To often I hear people talk about how their nonprofit is using social media and how many ‘fans’ or ‘followers’ they have. What does that mean? What is it doing for your nonprofit?
I recently came across a great post about social media measurement: Social Media Measurement – A 6 step Process. Baer provides a very useful starting point that nonprofits need to start thinking about to stay ahead of the curve.
This Wednesday, I will be speaking at the Nonprofit Center of Northeast Florida‘s Communication Convening Group‘s meeting where I will be discussing how nonprofits can use social media to advance their missions. Too often, social media is an afterthought in relation to the work that nonprofits do instead of a tool to help nonprofits achieve their missions. Wednesday i will be discussing strategic use of social media, matching the right tools with the right purposes, and measurement. So if you get a chance, read the posting that is linked above on measuring social media to give you a little primer on what will be discussed Wednesday morning. If you don’t have time, then just come and listen to strategy, matching, and measuring social media on Wednesday morning!
Georgette's musings 