Nielson has released it 3rd quarter report on The State of the Media: The Social Networking Report. Some of the key findings:
- Almost a quarter of the time Americans are online are spend on social media sites
- Americans spend more time on Facebook than any other US Web site
- Close to 40% of social media users access social media content from their smart phones
- Tumblr is an emerging player in social media
While these are just a snapshot of the key findings in the report, they are telling for nonprofits. One, if you are not using social media, it is time to start. But it should be done strategically. This report will help you understand who are using the tools so you can decide how best to use the tools.